Sales-Strategy.Org

Site effectiveness measurement, content analysis and brand awareness is a very vast topic, I tried here to simplify them in short just focusing on few important point to be considered while you are optimizing your site for better search results.

Measurement of Effectiveness of a site;

A simple Google webmaster tool can give you pretty nice data and content analysis report about how Google sees your site. You can access information about your site from different area like Diagnostics for error, Overview site performance, Statistics of your site and about your content and most important area what Googlebot sees that let you understand what Google really thinks of your content. Google tell you every page it could not find, every error it has noticed and allow you to export errors for reporting to your development team for fixing.

What content is most effective?

The fresh and unique content are most effective, the content should have interactive quality such as “user generated content” because the consumers becoming more and more interactive in their preferences..

Brand awareness;

Because brand awareness refers to a consumer knowing of a brand’s existence it is best if you create buzz about your presence, participate actively in high-end social media site and start blogging because blogs provide an interactive platform to your target customers to interact with your brand on other destinations as well as your site. Also if you try out syndicating your content through rss feeds it will help you greatly because it let your content travel fast.