Linkedin-Ad Network
LinkedIn is a most trusted networking tool for business professional people that helps you discover inside connections, Linkedin will launch its own ad network conjunction with Collective Media (targeting the high-end media).
The Linkedin rate card shows display ads starting at $30 CPMs and going up to $76.50, while other social network hardly selling ads more than $1 CPMs, the reason it is getting high demand from advertisers and it has more desirable audience that advertisers want to reach..
LinkedIn claims 27 million registered users and average household income of its members is $110,000, 64 percent are male, the average age is 41, and 49 percent are decision makers. Definitely this will help them to discover prospective advertisers and the ad network seems to be successful because of their strong inside connection and goodwill.
More Detail at washington post.
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