Facebook-New Ad Campaign
Facebook CEO Mark Zuckerberg acknowledged that the days of waste in media targeting were over and push a new “pull marketing” era in which consumers voluntarily endorse the brands and products they like, it will help you to create some of the best ad campaigns you’ve ever built- a user-initiated endorsement of a product or service.
The idea is that communication moves not from the brand to the consumer but from the consumer to his or her friends and family. Facebook will permit advertisers to put together an ad message to those user notifications. The marketers will make a Facebook ad buy targeting users by any number of personality users volunteer on their profiles, such as user interest, age, political leanings or activities. Facebook will then serve up those ads - moderately simple text-plus-graphic creative, either without the social element or, if a friend has sent notification of a brand engagement, that will followed by the system for user recommendations “so ads are less like ads and more like information and it will gain access to potentially valuable targeting data about what kinds of brands users interact with.
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